Marketing Plan Assignment Example | Topics and Well Written Essays - 1250 words - 1

Marketing Plan - Assignment Example As such, the social media marketing will be mainly concentric upon brand recognition and promoting the website as a viable alternative for career women that are both interested in function and style (Kawazoe & Abetti, 2013). Accordingly, prior to this particular phase of marketing being engaged, it will be absolutely interval to ensure that each and every problem that might be evidenced within the initial rollout of the website should be operable and fully functional. And added component of this particular phase that can be utilized is to provide a bonus structure through which individuals that reference which social media outlet they came from and what prompted them to purchase their products will further assist the company in helping to strategize how best practices within social media marketing can be further accomplished in the future. The second phase of the marketing strategy will once again be constrained by the fact that the firm does not have a very large budget and cannot engage in glitzy advertising like many of the more established brands. Nevertheless, the second phase will be concentric upon blanketing some of the most high traffic pedestrian areas within the Washington DC Metro area and passing out pamphlets/suppliers/marketing material that draws attention to the fact that a new women’s footwear store is soon to be opening that seeks to provide a nexus between fashion and comfort. Naturally, even though this secondary phase of the marketing process will be somewhat different as compared to the first, it is necessary for the developers to ensure that a certain level of similarity exists so that individuals that might have been exposed to the first level of social media marketing will not find this to be a conflicting or otherwise separate level of engagement (Jacobsen, 2012). As compared to the s ocial media phase, this particular phase will take place within approximately one month’s time. Similar to the social

International Business Essay Example | Topics and Well Written Essays - 500 words - 14

International Business - Essay Example Patricia focused too much on securing an international connection instead of gaining knowledge about the product which resulted in the immediate sense of failure once business meeting underwent. The initial approach of requesting information from home offices located internationally and conducting research via email is something which is commonly followed by businesses however such inquiries are usually improper and may result in irrelevant inquiries. It is, therefore, better to visit local trade offices of foreign consulates residing in the home country and seek information from them regarding businesses operating in their country. Another way of gathering information about potential targets is by accessing trade websites which provide useful information including the credibility of potential businesses. However, selection of targeted businesses should be made against the criteria based on the assessment of product or service offerings. Before conducting meeting it is important that mutual understanding is achieved between parties so that situations of despair are not faced. Biggest mistakes that business typically makes must be learned and avoided however it requires a thorough research and well-directed efforts if there is no prior experience.  Regarding Patricia business trip to Japan few major weaknesses could be identified regarding her overall understanding of the potential market and interaction with the possible business partner. Most importantly she seemed unprepared for the business trip which was made all of a sudden without any written understanding of each other’s business and products to be offered. Any such international business trip should be backed with the establishment of the business objective and an intensive study of the market which is targeted. The study of the potential market does include the survey of the market which is served by the machinery offered.

Technology Management and Collaboration Assignment

Technology Management and Collaboration - Assignment Example People still inhabit a world where an individual’s technical ability and instinct determines the worth of technology. Gaining knowledge of technology management is a human work and requires experienced and qualified individuals to examine this (Dauda 2009). Human intelligence produces ideas for new products and/or services, which produces the requirement to ‘identify’ technology. Hence (Moehrle 2013, p. 17):  Identification of technologies that are not currently part of the firm’s technology base,   but may be important in the future (for example, by attending a conference, reading journals, visiting trade fairs, questioning suppliers and conducting pure research.   Each time a technology is ‘selected’, the company has to always remember who will manage and operate such technology. Human resources are an important determinant for this ‘selection’, for they should possess the eagerness, knowledge, and capability to sustain thi s technology (Treat 2011).  Selection of those technologies that the firm needs for its future products and technologies (for example, by using portfolio-type methods, expert judgment, pilot studies, and financial methods). Likewise, HR participation is a crucial component in all the phases of IT acquisition programme So as to guarantee an effective and efficient application of the acquired IT, HR participation is needed the most in the process of pre-acquisition so as to successfully deal with later phases.

Information Security Policy Essay Example | Topics and Well Written Essays - 9750 words

Information Security Policy - Essay Example Regular updates and standards will be provided to support the policy. The Head of Information Compliance & Policy has direct responsibility for maintaining the policy and providing advice and guidance on its implementation. Managers are directly responsible for adherence to and implementation of the policy within their business domains and also to the adherence by their staff. Signed: ______________________ Title: ______________________ Date: ___________________ Introduction This Information Security policy of Strega Oil and Gas aims at protecting all the systems of the company belonging to the Information Technology infrastructure. The protection is needed from any activity that may jeopardise the successful operations of the company. These harmful activities may be a result of an unintentional threat such as a natural calamity or a deliberate attempt by a member of the company or an outsider to cause any harm. The following sections will include a brief on Strega Oil and Gas Company and the need and use of the Information Security Policy. A Brief on the Company Strega Oil and Gas is a privately owned company with its exposure in production and retailing of Natural Oil and Gas. The company's central Head Office is located at Deep Park, Texas. Apart from having a production centre at Deep Park, the company also has a unit at Baton Rouge, Los Angeles. The company is operating for over 10 years, and it is now a mid size industrial company with a workforce of 1500 employees. Being a massively successful and profit making company, for the previous year ended 2005 - 2006, Strega recorded revenue of 15m $. Information Technology acts as a corner stone of the...The following sections will include a brief on Strega Oil and Gas Company and the need and use of the Information Security Policy. Strega Oil and Gas is a privately owned company with its exposure in production and retailing of Natural Oil and Gas. The company's central Head Office is located at Deep Park, Texas. Apart from having a production centre at Deep Park, the company also has a unit at Baton Rouge, Los Angeles. The company is operating for over 10 years, and it is now a mid size industrial company with a workforce of 1500 employees. Being a massively successful and profit making company, for the previous year ended 2005 - 2006, Strega recorded revenue of 15m $. Information Technology acts as a corner stone of the company's success. The company relies heavily of latest computing systems, networking equipments, databases and ancillaries. All internal operations of the company and communicated via intranet. The company conducts business with third party companies such as its suppliers and agents over the extranet. The company is also involved in E Commerce over the public Internet. This policy aims at pro viding measures to secure all the IT assets of the company from technological and physical threats. Strega Oil and Gas Company will seek to ensure all three aspects of a secure IT infrastructure viz.

Change Management Term Paper Example | Topics and Well Written Essays - 1000 words

Change Management - Term Paper Example The intended change initiative has been measured to be cultural in nature where a flexible workplace is aimed to be introduced and is expected to be accepted in the place of a traditional form of workforce. Importance of Change Management There are stated to exist certain strong macroeconomic factors which are expected to turn out to be increasingly powerful in the coming few decades. Owing to such an anticipated and unforeseen situation, organizations will recognize the need to trim down the expenses, enhance the quality of the products as well as services, identifying fresh prospects related to development and escalation of the productivity factor (Kotter, 1996). These factors evidently focus on the requirement of a proper process related to change management in the organizations. Change management is referred to the application of planning, organizing, employing and screening the alterations creating an influence on the production aspect of the concerned organizations. The process needs to be structured in a planned way (ITSM Community, n.d.). In the initial stage, the consciousness regarding the need for an alteration needs to be identified and established. Then, a desire for backing such a change and a requirement of participation needs to be triggered. In the next step, a proper knowledge regarding the ways related to change needs to be communicated to the concerned individuals. The subsequent step would involve the competency to employ the needed expertise and conducts. The final step would involve the aspect of support in order to maintain the change (Hiatt, 2006). The organization considered for this paper plans to introduce a change in the seating arrangements of their employees in order to make available increased floor space in the office. The seating arrangement has been planned for those working staffs who are majorly engaged with work related to manufacturing as well as lab. These employees are learnt to spend most of their working hours in the m anufacturing and the lab areas and are just needed to spend almost 2 hours in an average each day in their respective allocated workspace. It was observed in this respect that the workspace of such individuals remains idle for most of the time in a given working day and for which an opportunity loss was also measured. In order to make the optimum use of office space, the management of the organization planned for an unallocated seating arrangement in replacement of the personal workspace. This particular notion of flexible workspace is assumed to facilitate the organization to accommodate 232 numbers of employees in place of 58 seating spaces in each shift in each day by taking into deliberation the 2-hr window. Need of a Vision Statement The above mentioned change is estimated to be a cultural shift as a flexible workspace concept will be introduced in place of individual workspace. The organization needs to carefully introduce this intended change as the loosing of one’s pe rsonal workspace might lead to resentments among the existing workforce. A planned procedure requires to be employed in order to carry out this change process successfully in the organization. The organization would need to put in additional efforts to make the employees believe in the actuality that the intended change is vital along with

Assignment 1 Essay Example | Topics and Well Written Essays - 750 words

Assignment 1 - Essay Example 1). The dispute has led to a legal suit by â€Å"The U.S. Equal Employment Opportunity Commission† on behalf of the employee. According to the commission, the employer’s branch of Bayou City Wings is believed to have discriminated against the employee because of her condition as an expectant mother. The alleged discriminatory action is based on the employer’s policy that provides for an automatic termination of employment after a woman’s three months into pregnancy or a mandatory leave without payment. The commission however claims illegality of the policy leading to the suit that was filed in Texas (Tsikoudakis, p. 1). Facts around the case further indicate that the employee was dismissed despite her doctor’s advice that she could work until the last month of her pregnancy. According to the suit, the employer told the employee that its clients do not appreciate services by expectant women and that her dismissal would be a lesson to other employees that the organization shall dismiss its pregnant employees or offer them leave without pay. The commission also reports other instances of similar treatments. In identifying illegality of the company’s policy and its implementation, the commission’s representative points out that the constitution provides for a woman’s right to her employment even when she is pregnant. The employer therefore has no right to compel a woman into a leave, even at the woman’s best interest (Tsikoudakis, p. 1). Case analysis The case identifies legal issues in the dismissal of pregnant women. The first issue is the ethical approach to discrimination that is based on a woman’s pregnant condition. This is because the company’s policy offers unfair treatment to women on the fundamental basis of their pregnancy. This contravenes social perspective that values pregnancy for recreation. Another aspect of the case, from a legal perspective, is a woman’s right to remain in full employment during her pregnancy period. Employment and anti discrimination laws for example provide three categories of protection of women’s rights during pregnancy, during delivery period, and after delivery. Employers are for example not allowed to use a woman’s pregnancy as a basis for determining her capacity to perform her duties. Similarly, a pregnant woman’s inability to perform her employment roles, due to her pregnancy, must not be used to her disadvantage and she should be accorded a similar treatment to that of any other employee who is temporarily disadvantaged with respect to performance of employment roles. Another legal provision that protect pregnant women’s interest at work is their freedom to work until such a time that their conditions cannot allow them to work anymore. The decision to seek leave from work is however, the woman’s and not the employer’s (Eeoc, p. 1). The facts of the case however contravene all these three conditions. Ms Castillo’s contract was for example terminated on the primary basis of her pregnancy as is evidenced by the company’s policy and its implementation that has also seen other eight women lose their jobs at the organization. Castillo was similarly discriminated against on grounds of her pregnancy because she was not treated as any employee would have been treated in case of a short-term inability. The organization would for example not dismiss men or non-pregnant women because of temporary illnesses. Lastly, in her condition, and with her

System Analysis and Design of an Equipment Tracking Database Essay Example for Free

System Analysis and Design of an Equipment Tracking Database Essay BG Group has been active in the energy sector in Trinidad Tobago since 1989 and established an office in the country in 1994. Currently the company’s office is located at 5 St. Clair Avenue, St. Clair, Port-of-Spain. Today, BG Trinidad and Tobago (BG TT) is one of the Group’s core operational areas and is virtually unique among the multinationals based here, in operating onshore and offshore assets in all key areas of the country. The UK-based BG Group is a global leader in the exploration, production, distribution and supply of natural gas to industrial markets. The Group has operations in over 25 countries, including the UK, Egypt, Kazakhstan and India. The Group’s key business is the connecting of high value markets to competitively priced gas, to which it deploys expertise at all stages of the gas chain. BG TT has upstream operations in three main areas – the offshore East Coast Marine Area (ECMA) and North Coast Marine Area (NCMA), as well as the onshore Central Block located in the Moruga forest. The BG Group-operated ECMA or Dolphin gas field, located 83 km off the east coast of Trinidad, commenced production in March 1996. The Dolphin field is contracted to supply gas to NGC under a 20 year supply contract. The ECMA also supplies Atlantic Train 3 and Atlantic Train 4. NCMA comprises three producing fields, Hibiscus, Chaconia and Ixora, which supply natural gas for Atlantic LNG Trains 2, 3 and 4. A 107 km, 24-inch pipeline from the NCMA development to Point Fortin is the longest pipeline in Trinidad Tobago. A fourth producing field, Poinsettia, is scheduled for development in 2008. BG TT acquired Aventura’s 65% interest in, and operatorship of, the onshore Central Block in 2004. Central Block is conveniently located near the Cross Island Pipeline in Moruga, which makes it an attractive proposition for the supply of natural gas to Atlantic LNG. On acquiring the Block, they also took on an existing domestic gas supply agreement with the Petroleum Company of Trinidad Tobago Limited (Petrotrin). The transportation of this natural gas to the NGC network constitutes BG TT’s first sales of liquids in the country. 1. Problem Description: This project will provide guidelines for implementing an asset tracking solution at BG TT’s IM (Information Management) department. The system is needed to assist the Helpdesk Administrator to keep track of a large variety of physical computer equipment as they are bought, stored and assigned to the company’s employees. Currently there is a manual system that entails the use of a notebook to record and track the assignment of computer and computer related equipment. Inventory levels are checked periodically and recorded using the manual paper system. The most common method for tracking assets is to record transactions as they happen. As a result inventories are time consuming and almost impossible to maintain accuracy since assets move around on a daily basis. Also the data collected during any inventory is outdated before the finished reports are published. An asset tracking system needs to be able to produce reports that will help the organization make intelligent business decisions. The department wanted to streamline its equipment checkout process. The objective is to computerize the current manual process in order to make the equipment checkout processes fast and accurate. The computerization of this process will simplify paperwork and provide electronic storage of data. Because of the amount of equipment to be checked out every day and the number of members involved, the workload for staff members in the department increases every year. The operating cost includes the maintenance cost of the equipment and their inventory. Some of the problems faced by the staff members are listed below: †¢ Each piece of equipment is individually marked for identification purposes; however, there isn’t a method to allow a user to backtrack or check into certain equipment in terms of its usability and for maintenance purposes. This often leaves the user with an uncertainty on how good the equipment is in a given. Lack of information on the status and maintenance of equipment leads to bad quality of equipment because of unperformed maintenance. This, in turn, may cause customer dissatisfaction when poorly conditioned equipment is being given out. †¢ Manually completing forms creates another issue due to hand-writing. That is, more than one person will be handling the forms and each person has a different style of hand-writing. This leads to misunderstanding of the information on the forms, especially when maintenance requests are entered by one staff member and not understood properly by another staff member. †¢ Forms could be easily misplaced, thus resulting in missing documents. Human errors on checking forms for completeness could result in incomplete form. †¢ The equipment check-in and checkout processes are difficult and involves extensive labor to get the work done right. Currently, a staff member is required to manually check each equipment that is being checked out for the day and make sure things are getting checked in correctly. On top of that, the staff member is required to tally up all equipment before closing of the business on that day to make certain that all equipment are in place; otherwise, they may have equipment shortages and may have to reorder. 2. Proposed Solution: The aim of this project is to develop the inventory system that can be applied in the current IM Department. The objectives are: †¢ to identify the problems involved in the implementation of the current inventory system; †¢ to identify the needs of a systematic inventory system; †¢ To develop the prototype of the inventory system that can be implemented. The eventual inventory system will be a DBMS that will control the organization, storage, management, and retrieval of data in a database. The DBMS will accept requests for data from the application program and instructs the operating system to transfer the appropriate data. When a DBMS is used, information systems can be changed much more easily as the organizations information requirements change. New categories of data can be added to the database without disruption to the existing system. The proposed DMS will have the following basic features: †¢ Provides a way to structure data as records, tables, or objects †¢ Accepts data input from operators and stores that data for later retrieval †¢ Provides query languages for searching, sorting, reporting, and other decision support activities that help users correlate and make sense of collected data A Database Management System (DBMS) is a software system that enables users to define, create, and maintain the database and provide controlled access to this database. The DBMS is the software that interacts with the users’ application programs and the database. Typically, a DBMS provides the following facilities: †¢ It allows users to insert, update, delete and retrieve data from the database usually through a Data Manipulation Language (DML). Having a central repository for all data and descriptions allows the DML to provide general enquiry facility to this data, called a query language. The provision of a query language alleviates the problems with file-based systems where the user has to work with a fixed set of queries or there is a proliferation programs, giving major software management problems. †¢ It provides controlled access to the database. For example, it may provide: ? An integrity system, which maintains the consistency of stored data; ? A user-accessible catalog, which contains description of the data in the database. The proposed solution takes care of the CRUD features of the database software namely the following: a. Create the storage structures – It implies that the storage structures can be created and modified for the change in the database or the information system.